Jay Miletsky

So the other day I was interviewing a guy for a project manager position, and asked him how he would define a brand.  His reply: “It’s a logo.”  Nothing frustrates me more than when someone – especially someone who is applying for a job with a marketing agency – says that a brand is a logo.  But it put me in mind to do this quick video blog to set the record straight as to what a brand really is.