I was recently involved in a debate with a small group of marketing people in which the following question was posed: If you had to choose between two employee candidates, one of whom has experience but is not very creative and the other who is very creative but lacks experience, in...

What is the real value of online display advertising?  When faced with sagging click-thru rates, agencies often try and wave the "branding" banner when it comes to display advertising.  It's a tough sell and a hard argument to make to marketing directors that are under increasing scrutiny to show short-term...

Often overlooked in the slick, fast paced world of consumer marketing, brand-building is every bit as important for B2B companies as it is in the B2C world. Granted, nobody graduates college and dreams of working on B2B marketing programs, but that doesn't mean B2B has to be dry. Just the...